Patagonia

Patagonia's values reflect those of a business that started as a band of climbers and surfers who want to stay out as long as they can doing what they love, no matter the weather. Patagonia's design approach to every product, from technical shells for snow and ice, to moisture-wicking underclothes to everyday clothes, demonstrates a functional bias toward simplicity and utility. Quality is impeccable and the guarantee lifelong. Patagonia's love of wild and beautiful places demands participation in the fight to save them and to help reverse the steep decline in the overall environmental health of the planet. They use organic cotton; most polyester is recycled. They give moral support - and 1% of sales, $25 million to date - to hundreds of grassroots environmental groups in the U.S., Europe and Japan.